Don’t you hate it when you notice someone is tricking you into buying from them? Nobody likes to be played. This is exactly why businesses need to shift towards Educational marketing.
The term ‘Educational Marketing’ may sound boring to you. But don’t worry, I won’t discuss why mitochondria are the powerhouse of a cell or how to use the Pythagoras Theorem in real life.
Educational marketing is simply educating your target audience about your product to dominate your field.
Every successful business is leveraging this type of marketing because they know that old-school marketing tactics don’t work well these days.
Sticking a ticking clock at your customers’ faces to create urgency or giving them spammy offers don’t move them into taking action. We need to help them solve their problems.
Whether you are a personal brand or own an 8 figure business, you can not afford to miss out on educational marketing. Here’s why:
1. Your Target Audience Will Trust You
If you teach people about your field or product, you will appear to be credible. Your target audience will think that you are the best in your field and can solve their problems.
Every person you are educating might not end up buying from you immediately. But your brand will pop up in their minds whenever they require something similar to your product. Guess what would be the most reliable brand they could possibly turn to? Exactly, yours.
2. Educational Marketing Is Cost Effective
Starting a blog, creating a YouTube channel, and making social media accounts require far less budget as compared to running paid ads or spending stout checks on billboards.
3. Your Brand Will Earn Respect
We are conditioned to respect those who teach us. You will be adding value to people’s lives through education.
According to the principle of reciprocation, we tend to reciprocate favors. Your target audience will respect you and buy from you for the knowledge they’ll be getting.
4. Educational Marketing Is Not Salesy
People like to be helped, not sold. They don’t like spending their hard earned money mindlessly.
You won’t have to go at them with ridiculously high discounts offers. Instead, they’ll believe you to be the best in your field because you’re teaching them.
Secondly, they’ll subconsciously believe that you’re trying to help them.
5. You Can Build Authority Over Your Brand
Educational marketing is a great way to build and show authority over your niche.
TYPES OF EDUCATIONAL MARKETING AND WHO THEY ARE FOR
You can engage and educate your target market in many ways. Such as through:
Blog Posts
I was exploring some software that I didn’t know anything about. I trusted the companies that had covered the basics clearly in engaging blog posts. They had already answered all my questions in their blog and I considered them to be the best.
On the other hand, I didn’t bother looking at companies without a blog or poorly written blog posts.
A blog is a tool that you must use to build authority over your brand and rank your website higher on Google.
Social Media Content
3.96 billion people use social media currently! It is THE BEST tool to engage with your target market and expand your reach.
Create short and fun posts on every social platform because who knows which platform your audience might be using.
YouTube Channel
I learned how to write SEO Amazon listing descriptions from the official YouTube channel of Helium 10. Guess who ended up becoming their lifetime customer?
Most people like to consume information in video form. Create your brand’s YouTube channel and start posting short informative videos that viewers can easily consume.
Podcasts
Podcasts are the new cool. In fact, they are trending now. Businesses can’t miss out on something that is in trend. So yeah, go ahead and start your podcast.
Newsletters
Do you know why most emails don’t convert? Because businesses do not develop a warm relationship with their customers.
Start sending value packed newsletters to keep your email list engaged and watch your sales going up whenever you send an email to sell something.
Why Do Businesses Need All These Types?
Because everyone is different. People who are on one platform might not be on another. Those who love watching YouTube videos might not be interested in reading blogs. So, you need to have content for everyone.
Secondly, whenever your audience would search for something around your niche, your content would pop up.
Being present on every platform will make a stronger and credible image of your brand.
We’ve seen so many personal brands such as Ali Abdal, Niel Patel. They are on EVERY platform educating people and now the world knows them.
Takeaway
If you want to build a credible brand then start educating people about your field.
Let me know if you found this article helpful.
